Ako želiš unaprijediti svoju financijsku situaciju, nemoj štedjeti
Hrvoje Vargić4 min čitanjaImaš mogućnost svaki mjesec uštedjeti dio novca i razmišljaš što učiniti s njime? Većina se ljudi u ovoj situaciji odluči raspitati o mogućnostima štednje u svojoj banci. No štednja u banci i nije tako dobra ideja, a u nastavku saznaj zašto.
Isplati li se štednja?
Da je štednja u banci omiljena među Hrvatima pokazuju i podaci HNB-a. Naime, depoziti kućanstva su u siječnju 2021. porasli za 13,9 milijardi kuna, odnosno 6,5% u odnosu na siječanj prošle godine.
Glavni razlog zašto ljudi štede u banci je jednostavnost. S obzirom da se neke druge mogućnosti čine kompliciranima ili prerizičnima, ljudi se odlučuju za ono što im je pri ruci.
Ipak, to nije uvijek najbolja odluka. Graf ispod pokazuje kamatne stope na štednju u najvećim bankama u RH.
Tablica pokazuje da je najbolja kamatna stopa koja se može dobiti oročenjem novca u banci 0,7% godišnje. U prosjeku kamatna stopa je i puno manja; u najvećim bankama debelo ispod 0,1%. Bolje išta nego ništa, neki će reći. Ili pak ne?
Zašto tvoj novac gubi vrijednost?
Da bismo sagledali što se realno događa s novcem dok stoji položen u banci, potrebno je razumjeti pojam inflacije. Inflacija označava pad vrijednosti novca kroz vrijeme. Prosječna inflacija u zadnjih 30 godina kretala se između 2 i 3% godišnje. Stopa inflacije od 2% govori da će današnjih 100 kn za godinu dana vrijediti 98 kn. To isto tako znači da sav novac koji se drži na računu ili čuva „ispod madraca“ polako gubi vrijednost.
Primjerice, 1913. godine su prvi puta stvorene federalne rezerve američkog dolara. Od tada pa do 2019., kupovna moć 100 dolara se smanjila se na nešto više od 3.87 dolara (vidljivo na slici ispod). Za to je zaslužna inflacija. Iako je vrijednost dolara oscilirala tijekom prošlog stoljeća, nikad nije prešla vrijednost iz 1913.
Slično je i u Hrvatskoj. Tko je 2000. godine stavio novac na štednju, danas mu se taj iznos gotovo prepolovio. Prema podacima Državnog zavoda za statistiku, stopa inflacije u RH od 2000. do danas iznosila je 48.7%.
Upravo to se događa s novcem položenim u banci. I dok oročenje može donijeti kamatnu stopu od 0,7%, uz prosječnu stopu inflacije od 2,5% realni prinos bit će -1,8%.
S takvim realnim prinosom, tvojih 10.000 kn će nakon 20 godina iznositi ni više ni manje nego
6.974,88 kn.
(provjeri ovdje)
Koja je alternativa štednji?
Ako štednja ne funkcionira, koje je rješenje? Odgovor je: ulaganje.
Iako ne postoji općeprihvaćeno razumijevanje štednje i ulaganja, mogu se istaknuti neke opće razlike.
Štednja je izdvajanje sredstava, obično na nešto kraći rok, koje u pravilu nosi minimalan ili nikakav rizik. Tvojih 0,7% prinosa je zagarantirano što god da se dogodilo. Čak i ako banka propadne, za štednju do 100.000 eura u RH potpunosti jamči država.
S druge strane, ulaganje često nosi veći rizik, ali zbog toga nosi i potencijalno veći prinos. To u principu znači da se uložena sredstva mogu izgubiti, ali i da su potencijalni prinosi puno veći od mizernih 0,7%.
Mogu li izgubiti uložen novac?
Teoretski da. Ali nećeš ako pametno ulažeš. Dobra vijest je da za pametno ulaganje ne treba puno znanja ni truda. Već poznavanje nekoliko temeljnih pojmova i načela dovoljno je za pametno ulaganje.
Prvi je pojam diverzifikacije, tj. načelo da se sva jaja (ulaganja) ne stavljaju u istu košaru. Drugo je načelo dugoročnog ulaganja koje umanjuje rizik i iskorištava blagodati složenog ukamaćivanja. Treće je poznavanje fondova koji prate tržišne indekse, s kojima se očekivani povrat penje i na 8-10% godišnje.
Dobra i loša vijest
Iako ovi pojmovi mogu zvučati kompleksno za one koji se prvi puta s njima susreću, zapravo su vrlo jednostavni.
To je istovremeno i dobra i loša vijest. Dobra jer svatko može dobiti znanje potrebno za ostvarenje financijskih ciljeva. Loša jer problem nije u znanju, nego u promjeni ponašanja i stavova. Samo 20% financijskog uspjeha leži u znanju, dok je 80% u ponašanju.
To znači da će samo dio ljudi biti spremno razviti navike potrebne za financijski uspjeh, dok će svi drugi radije nastaviti po starom (uključujući i stavljanje novca na štednju u banci).
Kojoj skupini ti pripadaš?
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Želiš znati koja je alternativa štednji i kako ostvariti najbolje prinose na svoju ušteđevinu?
Naš tim stručnjaka pomoći će ti na putu ka financijskoj slobodi. Pretplati se na naše edukacije i saznaj sve o ulaganju koje vodi do financijskog uspjeha.
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More Than Money: Why Financial Literacy Is a Democratic Competence
Reflections from the Financial and Economic Literacy NECE Lab, Vienna, 27–28 April 2026 When we talk about financial literacy, most people picture budgeting apps, savings accounts, and the fine print on a loan agreement. Useful things, but a narrow picture. Increasingly, educators, researchers, and policymakers across Europe are making a bigger claim: understanding money is not only a personal survival skill. It is a foundation of active citizenship and democratic resilience. That claim was the beating heart of the Financial and Economic Literacy NECE Lab in Vienna, a two-day gathering hosted by THE CIVICS Innovation Hub together with Znanje na djelu and the Erste Financial Life Park (FLiP), with the support of ERSTE Foundation. We were proud to be part of it, having Magdalena Basić Alando actively participate and present our own project, Financial Literacy for Rural Youth, and learning alongside practitioners from across the continent. This post pulls together what the research actually says, and what we saw play out in the room. The problem: too many young people can't apply what they know Start with the evidence. In the OECD's most recent international assessment of 15-year-olds, released in 2024, the picture is sobering: across the 14 OECD countries assessed, 18% of students on average do not have basic proficiency in financial literacy, meaning they cannot apply their knowledge to real-life situations involving financial decisions. The gap is not evenly distributed. Socio-economically disadvantaged students are over-represented among low performers, which risks entrenching inequality as those students become adults. In other words, the young people who most need economic confidence are the ones least likely to be given it — a pattern that maps neatly onto who feels shut out of public life more broadly. There is a hopeful flip side. Financial literacy and positive financial behaviour are linked: students with stronger skills behave more responsibly with money and are more forward-looking, with high performers markedly more likely than low performers to save. Skills, attitudes, and behaviour move together — which is exactly why how we teach matters as much as what we teach. The bigger claim: financial literacy feeds democratic participation Here is where the Vienna conversation went beyond personal finance. One of the Lab's expert speakers was Anna Lo Prete of the University of Turin, whose research sits right at this intersection — and whose work is among the clearest evidence we have on the question. Lo Prete's cross-country analysis documents a positive association between political participation — measured by the number of citizens voting in national elections — and the awareness of the trade-offs behind private and public decisions that basic financial education captures. Crucially, this is not just correlation dressed up: empirical models that control for a large set of other determinants of voter turnout indicate that financial literacy continues to have a positive and causal impact on electoral participation. Why would that be? The logic is intuitive once you see it. Understanding some economics and finance helps citizens grasp the reasons behind public intervention and weigh the pros and cons of policy proposals and agendas. A voter who understands taxation, public budgets, inflation, and debt is simply better equipped to evaluate the promises on a ballot — and harder to mislead. The catch: financial literacy alone isn't enough It would be too easy to conclude "teach kids about compound interest and democracy takes care of itself." The research is more demanding than that — and this nuance came up repeatedly in Vienna's group work. A recurring critique in the academic literature is that much mainstream financial education quietly frames citizens as consumers rather than participants. One influential analysis argues that dominant financial literacy programmes can end up promoting a limited, consumerist form of civic engagement, and that what is really needed is a critical, emancipatory civic financial literacy for an engaged citizenry able to extend and protect more robust conceptions of freedom and democracy. Scholars working on integrative economic education put the point sharply: financial literacy without civic competence remains a merely reactive skill rather than a source of genuine political agency, which is why financial literacy and civic competences should be understood as parts of a single integrative concept of economic education. The two only reach their full value when taught together — money knowledge that can read the system, not just cope with it. Europe is building the scaffolding None of this is happening in a vacuum. The policy architecture is catching up with the research. In 2023 the European Commission and the OECD jointly published a Financial Competence Framework for Children and Youth in the European Union. It is not only about interest rates and risk: alongside the four core content areas — money and transactions, planning and managing finances, risk and reward, and the financial landscape — the framework deliberately integrates cross-cutting dimensions including digital finance, sustainable finance, entrepreneurship, and citizenship. Citizenship is written into the framework by design. On the civic side, the Council of Europe's Reference Framework of Competences for Democratic Culture exists precisely to equip young people with the competences needed to defend and promote human rights, democracy and the rule of law, to act as active citizens, and to live peacefully together with others. Read the two frameworks side by side and the overlap is obvious: critical thinking, informed decision-making, and the confidence to participate. What this looks like in practice: rural youth and economic autonomy This is the gap our own project set out to close, and the reason we were presenting it in Vienna. Financial Literacy for Rural Youth: Building Democratic Resilience Through Economic Empowerment merges financial and civic education for an audience usually left out of both: young people in rural areas, who are systematically underrepresented in programmes that tend to be urban-centred. Working with our partners, the project equips rural GenZ participants in Croatia and Belgium with practical competences: budgeting, saving, investing, planning; through gamified, peer-to-peer, blended learning adapted to rural digital realities. But the design goes a step past personal finance, exactly along the lines the research recommends. Participants learn to analyse economic policies, financial products, and media narratives about money, so they can resist manipulation and make informed civic choices. The premise is that economic dependency and exclusion are themselves barriers to democratic participation, and that when young people understand how taxation, public budgets, and economic policy shape their own lives, they engage more meaningfully in democratic processes. A transnational peer exchange between Croatian and Belgian participants adds a cross-cultural, shared-European dimension, a small counterweight to the polarisation that tends to follow economic marginalisation. The pilot trainings in Croatia are already complete, with workshops in Belgium still ahead. And the methodology is being built to outlast the project and be shared amongst all stakeholders. Where the formal and non-formal worlds meet If there was one moment in Vienna that made the abstract concrete, it was the guided tour of the Erste Financial Life Park (FLiP), FLiP turns financial education into something you can walk through and touch: interactive stations where visitors make real-feeling budgeting decisions and immediately see the consequences. It is a vivid rebuttal to the idea that money education has to be dry. A theme the NECE Lab kept returning to, and one the research underlines, is the relationship between formal schooling and non-formal education. Classrooms provide reach and legitimacy; non-formal initiatives like ours provide the agility to reach underserved groups, experiment with gamified and peer-led methods, and adapt fast. The most promising path forward is not one or the other, but connective tissue between them: school systems that borrow the energy of non-formal approaches, and civic organisations whose toolkits can be picked up and used inside classrooms. The takeaway The case made in Vienna, and backed by the evidence, is straightforward but consequential. Financial literacy is not merely about helping individuals stay solvent. Done well, paired with civic competence rather than reduced to consumer advice, it strengthens people's capacity to understand the systems they live in, to resist manipulation, and to participate in the democratic decisions that shape their economic lives. In an era of rising costs, growing inequality, and declining trust in institutions, that capacity is not a luxury. It is infrastructure for democracy. We left Vienna grateful to all speakers for the intellectual grounding; to our fellow educators for the knowledge exchange and the good company; to the organisers: THE CIVICS Innovation Hub, Znanje na djelu, Erste Financial Life Park, and ERSTE Foundation, FLiP centre. The next chapter is being written in rural classrooms and community halls across Europe. We're glad to be part of it. Sources OECD (2024), PISA 2022 Results (Volume IV): How Financially Smart Are Students?, OECD Publishing. Lo Prete, A. (2024), Political participation and financial education: Understanding personal and collective trade-offs for a better citizenship, Economics Letters / ScienceDirect. Lo Prete, A., Financial education: From better personal finance to improved citizenship, Journal of Financial Literacy and Wellbeing, Cambridge Core. Arthur, C. (2012), Financial Literacy Education for Citizens: What Kind of Responsibility, Equality and Engagement?, Citizenship, Social and Economics Education (SAGE). Integrative Economic Education to Combine Citizenship Education and Financial Literacy (ResearchGate). European Union / OECD (2023), Financial Competence Framework for Children and Youth in the European Union, OECD Publishing. Council of Europe, Reference Framework of Competences for Democratic Culture (RFCDC).
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